While initially conceptualized as an "ad watch" page during the camaign seasons, this page currently features a variety of clips with racialized messages (either explicit or implicit).  Some of the videos are serious in nature (e.g., classic and contemporary political ads, lectures by Dr. Cornel West, etc.), while others are satirical (e.g., "Harold Ford Is a Black Man") or just plain fun (e.g., Jesse Jackson reading Green Eggs and Ham).

Analysis of these ads and others (as well as more video, audio and text of racialized political communication) are featured in presentations by the Race Project team.